Pronounced YIE-YIE*, the word is inspired by a slang used by locals, in the beautiful beach town of Ubatuba in Brazil.

It can be used to greet a friend, but it can also mean cool, rad and chill.

Not only Ubatuba is paradise, it was also my late parents favorite place since the late 60’s so I wanted to preserve our family memories and their legacy as vintage dealers and interior designers. 

We believe it perfectly captures the essence of our brand which is based on family, community and a good dose of fun!